Effective Date: 01/01/2025
This Privacy Policy explains how the Advertiser or the Website operator ("we," "us," "our") collects, uses, discloses, and sells/shares personal information when you use our website, forms, emails, calls, texts, advertisements, and related services (the "Services"). This Policy also serves as our "Notice at Collection."
Personal Information We Collect
We collect the following categories of personal information (PI), which you may provide voluntarily or we may collect automatically:
Identifiers and contact data: name, email, phone number, postal address, IP address, device identifiers.
Demographics and qualifiers: age range, household size, homeownership, education, employment status, interests, preferences, and other information necessary to determine whether you qualify for advertised products/services.
Commercial/financial info you choose to provide: purchase intent, budget, income range, credit range, insurance status, loan/mortgage details, or similar qualification data.
Health-related info you choose to provide about consumer health topics to qualify for offers (we treat this as sensitive where applicable).
Internet/usage data: pages viewed, links clicked, referrers, timestamps, session data, approximate location, and similar analytics; we may receive precise geolocation with your device/browser permission.
Inferences: segments or profiles drawn from the above (e.g., likely interests or eligibility).
Communications: recordings or transcripts of calls/chats where permitted by law; your messages and preferences.
Sources of PI: directly from you (forms, calls, texts, emails), cookies/trackers/SDKs and analytics, data we create (inferences), and data from our marketing partners, affiliates, publishers, and publicly available sources.
How We Use Personal Information
We use PI to:
Operate, maintain, and improve the Services.
Qualify you for, match you with, and connect you to advertisers, sponsors, and marketing partners; provide quotes, calculations, prequalification logic, and offers.
Conduct commercial and marketing activities, including targeted advertising, audience measurement, and campaign attribution.
Communicate with you (including via calls, SMS/MMS, email, and prerecorded messages, potentially using autodialers) about our and our partners' products/services; you can opt out anytime.
Prevent fraud, secure our Services, comply with law, and enforce our terms.
Debug, research, and develop new features.
Selling/Sharing and Disclosures of Personal Information
We "sell" or "share" (as defined by certain state laws) identifiers, contact data, qualifiers, internet/usage data, inferences, and, if you provide it, certain financial or health-related qualification data to advertisers, sponsors, lead buyers, affiliates, and other marketing partners for commercial, lead-generation, and cross-context behavioral advertising purposes.
We disclose PI to service providers and contractors (hosting, analytics, security, customer support, verification), to corporate affiliates, in connection with a merger/sale, and to authorities where required by law or to protect rights.
We do not knowingly sell/share PI of consumers under 16.
Your choices: Do Not Sell or Share My Personal Information: email support@localfloridatimes.com and we will honor browser Global Privacy Control (GPC) signals where required.
Limit the Use of My Sensitive Personal Information: if you provide sensitive data (e.g., precise location, consumer health data), you may limit its use to necessary Services by contacting us.
Cookies, Tracking, and Targeted Advertising
We and our partners use cookies, pixels, SDKs, and similar tech to recognize your device, measure campaigns, personalize content/ads, and perform cross-context behavioral advertising.
Your options: Manage browser settings to block/clear cookies; use GPC where supported.
Marketing Communications; TCPA Consent
By providing your phone number and/or email and submitting a form or checking an explicit consent box, you agree that we and our marketing partners may contact you with marketing messages by call, text, email, and prerecorded/artificial voice, including via autodialer. Consent is not required to buy any goods or services. Message/data rates may apply. Opt out by replying STOP to texts or using unsubscribe links, or contact us.
We maintain suppression lists and honor opt-out requests promptly as required by law.
State Privacy Rights
Depending on your state, you may have the right to:
Know/Access the PI we collected about you; receive a portable copy.
Delete PI, subject to legal exceptions.
Correct inaccuracies in your PI.
Opt out of sale/share of PI and targeted advertising; limit use of sensitive PI.
Appeal our decision on your request. How to exercise: submit a request by emailing support@localfloridatimes.com. We will verify your identity (e.g., email/phone verification or request for limited additional data). You may use an authorized agent where permitted; we may require proof of authorization. We will not discriminate against you for exercising your rights.
Children's Privacy
Our Services are not directed to children under 13, and we do not knowingly collect PI from them. If we learn we have PI of a child under 13, we will delete it. Parents may contact us to request deletion.
Consumer Health Data and Precise Location
Where state law requires (e.g., certain states' consumer health data or precise geolocation laws), we obtain consent before collecting/using such data and provide the right to withdraw consent and/or limit use to necessary purposes. Contact us to manage preferences.
Data Security and Retention
We use reasonable administrative, technical, and physical safeguards designed to protect PI. No method of transmission or storage is 100% secure.
We retain PI for as long as needed for the purposes described above, including to provide Services, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention for lead data is approximately 12-36 months unless a longer period is required or permitted by law.
International Users
We operate in the United States and the Services are intended for U.S. residents. If you access from outside the U.S., you understand your data will be processed in the U.S. under U.S. laws.
Data Broker and Additional Notices
Where required by law, we register as a data broker and honor applicable deletion and opt-out obligations. For more information, contact us.
Changes to This Policy
We may update this Policy at any time. The updated version will be posted with a new Effective Date. Material changes will be highlighted or otherwise communicated as required.
Contact Us
Email: support@localfloridatimes.com
For accessibility assistance with this Policy or your privacy rights, contact us using the methods above.
Notice at Collection (Summary)
Categories collected: identifiers, contact data, demographics/qualifiers, commercial/financial info you provide, consumer health data you provide, internet/usage data, geolocation (if enabled), inferences, communications.
Purposes: to operate the Services; qualify/match you with providers; commercial and marketing uses (including targeted ads); quotes/calculations; communications; security; compliance.
Sale/Share: we sell/share certain categories as described above.
Retention: generally 12-36 months for lead data, or as required/permitted by law.
Whether required: providing PI is voluntary, but if you do not provide requested information, we may be unable to qualify or connect you with offers.
