4:53 p.m. — the Algorithm
A café owner in Orlando refreshes a Facebook dashboard: 2,134 “impressions,” 11 clicks. $47 gone. The table by the window is still empty.
Meet the villain: the Algorithm. Its rules shift hourly. Its moods decide whether an ad appears. Small businesses pay a daily Algorithm Tax and guess again tomorrow.
The Hidden Cost of Standing Still
- Day 1 off the highway: 3 breakfasts never ordered.
- Week 1: 6 oil changes never booked; 12 salon chairs spinning empty.
- 30 days: Hundreds of drives — none past the brand.
Highway visibility compounds; missed impressions today become missed sales on next week's payroll.
Simple, Transparent, Local
From $99/day. For decades, only six-figure brands owned this kind of visibility. Today, a café in Tampa can claim a stretch of road without learning a new ad platform.
- Enter a ZIP, see boards, confirm.
- In ~48 hours, commuters on I-95, the Turnpike, and key corridors around Orlando, Tampa, and Miami see the message — consistently.
SMB Voices Across Florida
“Thought the ‘included design’ would look like clip-art. It didn’t. A stylist said, ‘This actually looks classy.’ Calls started the same week.”
“We tried 30 days first. The report was plain English — just the numbers we needed. No guessing.”
“No big team here. They handled design and swaps fast. A customer said, ‘Saw your sign right before the exit.’”
Risk-Free First Step
- No 2 a.m. Photoshop: professional creative included — stress removed.
- Short 30-day start: test a single location without long contracts.
- Upgrade anytime: move to premium boards when the season or budget calls for it.
Florida SMB Snapshots
Café near Orlando
Swapped sporadic boosts for one 30-day board focused on the morning commute. Breakfast traffic rose as regulars recognized the sign on their route.
Salon in Miami
Coupon fatigue, low redemptions. A month on I-95 put the name in front of weekday drivers. By week two, callers referenced “the sign on the highway.”
Auto Repair in Tampa
Peak tourist flow. A board just before the exit captured out-of-state drop-ins who saw the billboard before opening a maps app.
“Do Billboards Still Work?”
Algorithms change weekly. Highways don’t. Drivers glance up at the same light and the same on-ramp — every day.
- Guaranteed visibility — fixed, real-world impressions rather than volatile feeds.
- Fixed rates from $99/day — no hidden bidding games.
- Friday one-pager — know if the ad earned its keep before Monday's payroll.
- Fast creative swaps — edits measured in days, not months.
- Short campaigns — start with 30 days and scale with data.
3 Steps to Launch
- Enter a ZIP — see boards on the exact roads customers drive.
- Approve the free design — no templates to wrestle, just a proof to sign off.
- Go live in ~48 hours — message up while the week is still in motion.