One ZIP and 10 Minutes: A Florida Café Owner Stopped Waiting for Customers
David used to arrive at his café before sunrise, unlocking the doors at 6:30 each morning with the quiet hope that the day might finally be different. Yet by evening, too many tables still sat empty, while across the highway a big coffee chain had cars wrapped around the drive-thru.
“I’d already tried boosted posts on social media. They burned through my budget without bringing in new faces,” said David. At that time, he thought billboards were only for giants — the kind of brands that plaster their names across Miami or Orlando.
“Then one night, scrolling on my phone, I saw an ad: Check your ZIP — from $99/day. Out of curiosity, I typed in our café’s ZIP code. A map popped up showing boards right off I-95 and Florida’s Turnpike. The price looked nothing like I expected. I sent over our logo. Their team built two creatives (a $250 value included) and, within about 48 hours, we were live,” David recalled.
The Week Everything Changed
On Day 2, my phone rang. A family asked if we were still serving breakfast after 11. By the weekend, our tables were full.
We extended from 30 to 60 days while spots were still available. Then 90. Every week, a new face mentioned the bright digital sign.
One customer put it simply: “We saw your menu driving home.”
A simple billboard near I-95 turned empty evenings into full tables.
How It Works in Florida
- Check your ZIP – see available highway boards near I-95, Florida’s Turnpike, Tampa, Orlando, and more.
- Pick your spots – pricing is fixed, from $99/day (premium locations from $300/day).
- Go live fast – campaigns launch in about 48 hours, with free creative included.
Short contracts. Final upfront pricing. Just guaranteed impressions and reporting you can check anytime.
From Skeptic to Believer
“Looking back, I almost didn’t try it. But it really did start with one ZIP. And for a café like mine, that one sign near I-95 changed everything,” said David. He admits that, seeing his results, nearby cafés soon followed the same path — and now he even spots competing ads along the highway.
Ready to see what a Florida highway billboard could do for your business?
The boards are already lit with other names. The question is whose logo shows up next